REMOTE FREELANCER

Graphic Design for Digital and Print Media

Michael holds an Associate of Applied Arts Degree in Visual Communications from the Art Institute of Dallas. He has held the position of Art Director at ad agencies, internet consulting firms, and design boutiques in Dallas, Texas, Denver, Colorado and Boulder, Colorado. Most recently, Michael was the Marketing Coordinator at TorahResource, a non-profit teaching ministry in Tacoma, Washington.

Below is an overview of Michael’s experience at TorahResource as well as samples of his work there. Review this case study and see how Michael can benefit your ministry or non-profit.

TorahResource | A Case Study

Description:

TorahResource is a producer of Messianic Jewish learning materials catering to students of all levels, from leaders to laity. These resources are sold through an online store. The company also offers an online digital library of resources, along with “evergreen” and live courses in biblical and related studies. Additionally, TorahResource engages with its audience through social media platforms and a weekly live talk show broadcasted on YouTube.

Role:

As Marketing Coordinator of TorahResource from 2016-2025, Michael was in charge of the day-to-day maintenance and administration of ministry’s websites. He was also responsible for the design of all print and online products including Torah reading and Festival schedules, social media posts, email announcements, book covers, dvd covers, and more.

Key Responsibilities:

Website Management: Responsible for ensuring the website is functional, optimized, user-friendly, and aligned with the organization’s objectives

Social Media Management: Responsible for building and maintaining a strong social media presence, enhancing brand visibility, and driving customer engagement.

Art Direction: Responsible for creating compelling visual experiences, enhancing brand presence, and delivering effective design solutions across both digital and physical media.

Email Marketing Management: Responsible for driving customer engagement and achieving business objectives through targeted, data-driven email marketing strategies.

Fundraising Coordination: Responsible for generating financial support, fostering donor relationships, and driving the success of fundraising initiatives for the organization.